Monty RobertsThe Life Archive

Collection · Case studies in preparation

Marketing Campaigns

Case studies of the campaigns and programs Monty shaped: the Busch Beer repositioning, “Head for the Mountains,” the Busch Clash, Busch Gardens' “Dark Continent,” and more.

Currently seeking

  • Print advertising and point-of-sale materials
  • Media plans, briefs, or strategy documents
  • Race programs and sponsorship materials

Materials are digitized, credited, and returned. Items are published only after family review, with personal identifiers redacted under the archive's privacy policy.

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