Collection · Rights research in progress
Television Commercials
The broadcast work associated with Monty's career — above all the “Head for the Mountains” campaign for Busch Beer, one of the longest-running beer campaigns of its era.
Currently seeking
- Broadcast tapes or files of Busch Beer spots
- Y&R reels from the 1980s
- Agency documentation identifying campaign credits
Materials are digitized, credited, and returned. Items are published only after family review, with personal identifiers redacted under the archive's privacy policy.
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