Chapter Twelve · Madison Avenue · 1980s
Young & Rubicam
After Anheuser-Busch, Monty joined Young & Rubicam — then among the largest and most respected advertising agencies in the world.
At Y&R, Monty managed major national accounts, including work connected with The Walt Disney Company according to family records.
His career demonstrated unusual versatility. He could move from automobiles… to beer… to theme parks… to entertainment… while applying the same core principles of strategic storytelling.
Few marketers of his generation crossed as many categories — and fewer still left traditions behind in each of them.